Subaru, Gull Wings & EVs - Malcolm Bricklin’s Empire (Part 1)

In Part 1 of this two part Break/Fix podcast, we interview Malcolm Bricklin, a pioneering figure in the automotive industry. Bricklin discusses his journey from importing small cars from Europe and Japan in the 1960s to founding Subaru of America in 1968 and introducing the Subaru 360 to the American market. He also recounts his effort to create his own sports car, the Bricklin SV-1, renowned for its safety features and distinctive gullwing doors. Throughout the conversation, Bricklin shares anecdotes about his dealings with automotive giants and his ventures, including his involvement in the electric bike industry and his plans for a revolutionary hydrogen-powered vehicle. The discussion highlights Bricklin's entrepreneurial spirit, his ability to navigate industry challenges, and his ongoing influence in the world of cars.

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00:00 Malcolm Bricklin's Early Career

01:02 The Subaru 360 and Beyond

02:37 The C Box Machine Venture

05:30 The Scooter Dilemma

09:23 Breakthrough with the New York Police

12:04 The Scooter Rental Business

15:37 Importing Subaru to the USA

22:49 Challenges with Consumer Reports

26:40 Building the Bricklin SV-1

30:35 Collaboration with John DeLorean

33:53 The Cost of Innovation

34:29 Hiring Irv Bras: A Unique Encounter

36:02 The Inspiration Behind the SV-1's Gullwing Doors

37:16 Engineering Challenges and Breakthroughs

42:00 The Chairman's Car: A New Vision

43:03 Battles with the Big Three

48:02 The End of the Bricklin SV-1

50:28 Lessons Learned and Future Plans

55:14 From Electric Bikes to Hydrogen Cars

58:12 Closing Remarks and Future Episodes

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