Subaru, Gull Wings & EVs - Malcolm Bricklin’s Empire (Part 1)

Our guest tonight began his career in the automotive industry in the early 1960s, when he started importing small cars from Europe and Japan to sell in the United States. In 1968, he founded Subaru of America and helped to introduce the Subaru 360 to the American market.

In the 1970s, Malcolm Bricklin turned his attention to creating his own sports car, the Bricklin SV-1. The car featured gull-wing doors and a fiberglass body, and was powered by a V8 engine. 2,854 units were sold and production ceased in 1975. 

Today, Malcolm remains an active and influential figure in the automotive industry, continuing to explore new ideas and business ventures in pursuit of his entrepreneurial vision. And he’s here to explain to us just exactly what he’s been up to! 

This episode is part of our ROAD TO SUCCESS SERIES - inspiring stories that help shape the future of the autosphere.

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