Formula 1: From Circus to Media Spectacle

James Miller's engagement with Formula 1 includes chatting about race strategy with Nikki Lauda at the 1977 US Grand Prix, where Lauda won his second world championship. Now it involves at-home viewing of real-time, in-car camera images on a flat screen TV. 

Has Formula One left behind its gritty, dangerous and somewhat esoteric past to become a cross between the World Cup and Disneyland? How much of its new global popularity can summed up as (perhaps merely) "media spectacle?"

Dr. Miller is professor emeritus of communications at Hampshire College. He has studied new media as a Fulbright researcher in Paris and a visiting professor at MIT's Media Lab.

This episode is part of our HISTORY OF MOTORSPORTS SERIES and is sponsored in part by: The International Motor Racing Research Center (IMRRC), The Society of Automotive Historians (SAH), The Watkins Glen Area Chamber of Commerce, and the Argetsinger Family - and was recorded in front of a live studio audience.

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