Socks are the new Tie: Heel Tread (Gonçalo Henriques)

Today, we're featuring Gonçalo Henriques from Heel Tread, a Portugal-based sock brand inspired by motorsports and aircraft. Heel Tread's socks, celebrating iconic automotive and aviation designs, aim to inspire petrolheads with creative patterns. Goncalo discusses the brand's origin, popular designs, and expansion into other products like polos, key rings, and plans for sunglasses and more. The conversation dives into favorite designs, customer engagement, the inspiration behind creating these socks, and their future plans. Goncalo also shares personal car preferences and highlights the exciting journey of Heel Tread over the last four years.

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00:00 Meet Goncalo from Heel Tread
01:19 The Origin Story of Heel Tread
02:28 First Designs and Best Sellers
02:57 Expanding the Product Line
03:36 Favorite Designs and Inspirations
06:10 Personal Favorite Cars
07:26 Off-Roading and Motorsport Passion
13:27 Design Challenges and Collaborations
14:54 Popular Designs and Customer Stories
16:12 Fan Interactions and Unique Requests
17:54 Audi and Opel Enthusiasts
18:41 Iconic Car Designs and Variations
21:38 Expanding Product Lines
25:53 Sister Brands and New Ventures
27:21 Community Engagement and Future Plans
28:32 Special Promotions and Discounts
30:52 Conclusion and Final Thoughts

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