From Miatas to Motorsports PR: The Dean Case Journey

This episode of Break/Fix features an in-depth conversation with Dean Case, the Public Relations Manager for SRO Motorsports America. The show opens with a history of Case's automotive career, including his work on the original Mazda Miata and other notable Mazda projects. Case discusses his transition from engineering at Mazda to public relations at Nissan, where he managed product launches such as the return of the Z and the first Nissan 360 global event. He also touches on his time at Ford, covering electric vehicle projects and working with the Ford Motorsport effort in the SCCA TransAm Championship. Moving forward, Case explains his current role at SRO Motorsports America, aiming to enhance accessibility and interest in GT and touring car races. The episode covers a wide range of topics, from historic collaborations with notable figures in motorsports and media to contributions to distracted driving awareness campaigns and animal welfare. It also delves into the impact of Formula SAE on young engineers' careers and Case's passion for car-themed music.

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00:00 Dean Case's Early Career at Mazda
01:26 Transition to Ford and Electric Vehicles
07:33 Return to Mazda and PR Career
09:22 Mazda Road to Indy and Racing Involvement
18:58 Famous Collaborations and Influences
24:56 Nissan PR and Marketing Insights
29:04 Pete Brock's Call and the BRE Logo Incident
29:27 The Launch of the 350Z and Renault's Influence
30:32 Nissan's Heritage Car Program
32:57 The Resurgence of the Z: 400Z Insights
35:07 Formula SAE: Launching Careers in Automotive Engineering
39:50 Joining SRO America: Plans and Perspectives
44:06 The Vibe at SRO Events
50:38 Dean's Obsession with Car Songs
54:53 Promoting Animal Welfare and Distracted Driving Awareness
56:44 Conclusion and Farewell

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